New New Media Replaces Old New Media But Nothing Is Dying
When all we had was the stage, every performance was a play. When we got films, a great lot of these stories moved to the screen, where they’d always belonged (they’d been squeezed onto a stage because there was no alternative). When TV came along, those stories that were better suited to the small screen were peeled away from the cinema and relocated to the telly. When YouTube came along, it liberated all those stories that wanted to be 3-8 minutes long, not a 22-minute sitcom or a 48-minute drama. And so on.
What’s left behind at each turn isn’t less, but more: the stories we tell on the stage today are there not because they must be, but because they’re better suited to the stage than they are to any other platform we know about. This is wonderful for all concerned – the audience numbers might be smaller, but the form is much, much better.
Blogging didn’t kill traditional websites, it just provided a new and easier way to push content quickly for those who wanted to. As Facebook and Twitter came along, some found that these services filled the need that blogging had to in the past since that was the best choice available at the time. Future services won’t kill Twitter or FB but will peel away users as these services better fit what users want for their content. Those left behind are those who find the tools best suited to what they need, and those are the people who will use them best.