J's Notes

Twitter Users More Likely To Be Active Offline

Jul
16

According to a survey by MRI, Twitter users are not only more active online than average adults but are more than twice as likely to be active in their communities offline:

The survey finds that Twitter users score high on all dimensions of public activity. They are 209% more likely to have written something that’s been published than the average American, 142% more likely to participate in political or environmental causes, 141% more likely to be part of a lobbyist group or similar organization, and 103% more likely to have attended a political rally or even in the past twelve months.

The idea isn’t that far fetched. People who use social media services like Twitter or maintain a blog usually have an opinion they’re trying to express relevant to whatever community they fit themselves into. Whether politics, technology, social justice, or PTA, clearly these people have a dog in whatever race they’re advocating. But it does also lead to a chicken and egg consideration: did Twitter or social media lead to them becoming more socially active or did the activity lead them to Twitter?

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