Facebook Users In Richmond (2012 Edition)

I’m a numbers nerd (shocking revelation, I know). Every now and then it’s interesting to look into the numbers of something like Facebook to see how it’s growing locally, especially when considering it’s place as a social platform for campaigns and non-profits and as an area to invest time and dollars.

So how does Facebook look this year compared to last?

Honestly, about the same.

In April, 2012, Virginia Facebookers stood at 3,899,660 strong. This year they’re at 3,971,440, a growth of only 71,780 or 1.8%. Now, nearly 72k more faces is nothing to sneeze at, but Facebook plateauing is to be expected, especially since nearly half of Virginia’s population of 8,185,000 are now on the platform.

What is interesting is that of those 71,780 new faces, most are actually in the Richmond area (well, Facebook’s definition of the Richmond area).

In April, 2012, 350,900 Facebookers called Richmond home. Today that number stands at 389,740, a nearly 11% jump for the area and almost 39,000 new members. Looking at the demographic breakdown, most of these new members, nearly 25,000, are in the 35+ age range, so Facebook is still growing with the older audiences, just at a much slower clip.

So here’s a breakdown:

2/2009 4/2012 2/2013
Total Facebook Users In Virginia: 1,794,480 3,899,660 3,971,440
Facebook Users In Richmond: 193,240 350,900 389,740
Age
13-17 - 18,620 21,940 18,980
18-25 - 76,820 97,080 102,420
26-35 - 50,580 91,580 103,100
36+ - 43,320 140,260 165,260
Sex
Male - 77,690 156,640 173,820
Female - 108,520 190,480 212,060
Education
In High School - 18,780 8,300 6,840
In College - 31,960 19,940 20,860
  • VCU -
17,300 8,220 (11,360) 8,540 (11,520)
  • University of Richmond -
2,640 1,480 (2,420) 1,560 (2,300)
  • Virginia Union -
80 620 (1,140) 560 (1,040)
  • Virginia State -
360 320 (3,640) 400 (3,500)
College Grad - 22,800 134,520 159,940
Relationship Status
Single - 50,800 77,220 86,620
In A Relationship - 33,500 45,060 47,380
Engaged - 6,140 10,000 10,400
Married - 52,300 97,840 110,720

College numbers in brackets are total numbers for US residents who are marked “In College” at those schools but may not necessarily have Richmond listed as home.

All of these numbers were pulled using Facebook’s ad manager so feel free to jump in and fiddle with the stats yourself to see what data you can pull out.

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