J’s Notes

The understated emphasis of the greatness of Jay.

Category: social networking

How Not To Use Twitter

Person gets a job at Cisco.  Person tweets that they’re not all that excited about job.  Person gets tweeted back at by Cisco employee.  Person does not get job.
Person then learns a lesson and shares it with others:
Should Tim Levad have backed off? Not necessarily; it was crass of me to say what I did [...]

The High Cost Of Social Media Marketing

Media Guerrilla: Social Media Marketing Ain’t Always ‘Cheap’:
I think there’s a tendency in ROI conversations to over indulge in hard numbers sans consideration for all the underlying soft costs of social media projects. And by “soft costs” what I’m really getting at are the *absurdly high* time and attention investments that typically come with these [...]

Twittered Out

One night everyone and their grandmother heard about this thing called Twitter and started joining it. Twitter was pretty nifty, a nice little tool where you could shoot a short message from your computer or phone and let folks know what you were up to.
But Twitter’s open API invites third party applications that have [...]

Users Bored With Social Networking?

Peter Kafka notes that social networking sites are having a bit of trouble keeping folks around:
comScore has provided BusinessWeek’s Spencer Ante with user engagement numbers — time spent on each site, per month, per visitor — for a slew of social networks over the past year. The data looks particularly grim for News Corp.’s MySpace, [...]