The year 2000 saw the rebirth of a very old web idea, repackaged in some new technology, and unleashed as the weblog (or “blog” for short). The recipe for a weblog is simple: make a web page, a single page, and put microcontent (short blurbs and blips) on it. Then update it again and again, all day, every day, with the newest stuff always at the top.

Weblogs as community