The captain of the New York Yankees will step up to the plate for Avon this fall with his very own men’s fragrance, Driven. The fragrance, which industry sources estimated could do between $10 million and $15 million in retail sales in its first year, will be followed in the first quarter of next year by a full personal care collection encompassing an aftershave balm, a body wash, a deodorant spray and an antiperspirant deodorant stick.
There goes his Right Guard endorsement.