CBS: Gauging The Internet’s Political Power
In 1972, computers and campaigns were just getting acquainted. Fundraising appeals using direct mail lists were considered revolutionary – and helpful to a young Karl Rove working on the Nixon re-election campaign.”Young people have got to reach other young people,” Rove told CBS News at the time, “and that is what we are seeking to do.”The merger of politics and technology was so new the Nixon campaign felt its use of computers should be shielded from the public.
Time: Why Facebook Is The Future
Many view the web as a current generation thing, a way to engage teens and twenty-somethings, while aiming for anything beyond that has proven all but impossible. Facebook is slowly but surely pulling it off, broadening its market into demographics that matter most to politicos and campaigns focused on using new means to target traditional voters.