“How much of our work exists because we ‘think’ we have to do it?
Arbitrary conditions hypnotize us into believing content for our pears is worth the investment.”
…
We’re not solving real problems; we’re searching for validation.
As marketer and author Rory Sutherland puts it, many of the problems we face today are open ended. Yet we aren’t actually looking to solve these problems.
Instead, we’re looking to win arguments. Or as I put it, we’re looking to maintain our employer’s health insurance. Don’t rock the boat.
As a result, we treat open ended problems as if the single answer exists.
And the “best answers” are unfortunately those with the most examples and data.
That’s how the cycle repeats itself. Hype begets hype.
— Read on zine.kleinkleinklein.com/p/self-sabotaging-innovation