This is a fun thread with a lot of interesting articles – though I’m a little surprised at the number of pieces shared that are less than a decade old. Maybe I shouldn’t be. I’m getting old.
But this led to an interesting thought exercise of considering what writings I’ve read through the years that have had a lasting impact – or just been particularly memorable.
The list could probably go on and on, but let’s narrow it down to five. Chronologically:
The Cluetrain Manifesto (2000)
A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.
These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked.Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do.
But learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about “listening to customers.” They will only sound human when they empower real human beings to speak on their behalf.
Is There An Echo In Here? (2004)
No, if you want to see a real echo chamber, open up your daily newspaper or turn on your TV. There you’ll find a narrow, self-reinforcing set of views. The fact that these media explicitly present themselves as a forum for objective truth, open to all ideas, makes them far more pernicious than some site designed to let people examine the 8,000 ways Hillary is a bitch or to let fans rage about how much better Spike was on “Buffy” than he’ll ever be on “Angel.” And if you want to see the apotheosis of the echo chamber — the echo echoing itself so perfectly that it comes perilously close to achieving the 60-cycle om of the empty mind — consider a president who, rather than read the newspaper, is happy to have his aides pick and choose what headlines he learns more about, because he believes them to be “objective.”
We are at a dangerous time in the Internet’s history. There are forces that want to turn it into a place where ideas, images and thoughts can be as carefully screened as callers to a radio talk show. The “echo chamber” meme is not only ill-formed, but it also plays into the hands of those who are ready to misconstrue the Net in order to control it. We’d all be better off if we stopped repeating it and let its sound fade.
I need to do more research to see if Weinberger still feels this way since the whole “echo chamber” and Daily Me has been turned to 11 with social media…
The Long Tail (2004)
Chart Rhapsody’s monthly statistics and you get a “power law” demand curve that looks much like any record store’s, with huge appeal for the top tracks, tailing off quickly for less popular ones. But a really interesting thing happens once you dig below the top 40,000 tracks, which is about the amount of the fluid inventory (the albums carried that will eventually be sold) of the average real-world record store. Here, the Wal-Marts of the world go to zero—either they don’t carry any more CDs, or the few potential local takers for such fringy fare never find it or never even enter the store.
The Rhapsody demand, however, keeps going. Not only is every one of Rhapsody’s top 100,000 tracks streamed at least once each month, the same is true for its top 200,000, top 300,000, and top 400,000. As fast as Rhapsody adds tracks to its library, those songs find an audience, even if it’s just a few people a month, somewhere in the country.
This is the Long Tail.
Web 2.0: The Sleep of Reason Part 1 (2007)
Human beings learn, essentially, in only two ways. They learn from experience—the oldest and earliest type of learning—and they learn from people who know more than they do. The second kind of learning comes from either personal contact with living people—teachers, gurus, etc.—or through interaction with the human record, that vast assemblage of texts, images, and symbolic representations that have come to us from the past and is being added to in the present. It is this latter way of learning that is under threat in the realm of digital resources.
It is under threat because, to be successful, it depends on the authenticity of the connection between the teacher/researcher/author who has created a part of the human record and the person who wishes to learn from the study of that part. That connection is authentic only if certain conditions are met. The conditions necessary for learning from a text include a reasonable certainty that the text is what it says it is—that its content is what was created by a named person or persons or is a good-faith translation of that original text by a named person or persons; that the authors possess verifiable credentials and demonstrable expertise; that the learner has knowledge of the date when that text was created and can, therefore, take into account any later developments or discoveries; that the learner possesses the reading skills to interact productively with a complex text; and that the text has a context—that is, its relationships with other texts are set out in the form of citations and bibliographic references. If one thinks of such a learning transaction in terms of someone reading, say, a paper in the proceedings of a scholarly conference, a paper in a scholarly journal, or an article in an authoritative encyclopedia, it is easy to see not only that each of these conditions can and do exist in a print culture but that they could and, in some cases, do exist in the digital world.
And Part 2
The flight from expertise is accompanied by the opposite of expertise—the phenomenon that Andrew Keen has called, in his new book of the same name, “the cult of the amateur.” This cult, says Keen, “worships the creative amateur: the self-taught filmmaker, the dorm-room musician, the unpublished writer. It suggests that everyone—even the most poorly educated and inarticulate amongst us—can and should use digital media to express and realize themselves.” He is referring to the impulse behind Web 2.0, but his words have a wider resonance—a world in which everyone is an expert in a world devoid of expertise.
Emphasis mine.
1,000 True Fans (2008)
To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.
A true fan is defined as a fan that will buy anything you produce. These diehard fans will drive 200 miles to see you sing; they will buy the hardback and paperback and audible versions of your book; they will purchase your next figurine sight unseen; they will pay for the “best-of” DVD version of your free youtube channel; they will come to your chef’s table once a month. If you have roughly a thousand of true fans like this (also known as super fans), you can make a living — if you are content to make a living but not a fortune.