The “expensive” bag costs less. But VF Corp doesn’t want you to do this math, because the $35 bag creates a repeat customer every eighteen months. The $200 bag creates one transaction and zero follow-ups. From a shareholder’s perspective, the bag that falls apart is the better product.
That’s the business model. Repeat failure, repeat purchase, repeat revenue. The quality decline isn’t a side effect. It’s the strategy.
— Read on www.worseonpurpose.com/p/your-backpack-got-worse-on-purpose