One thing that a lot of my AI and tech friends don’t really understand is that trust is not about information and its quality alone. It’s about the messenger. And so when they talk about having AGIs that do super-persuasion by writing the most persuasive sentence in the world, I think: I don’t think you understand trust, because it’s not about the sentence. It’s about who says it and their track record and what they’ve told me before. And the stronger your individual brand, the trust you build, the voice you have, the track record that is just yours, the better off you’ll be
— Read on on.substack.com/p/the-independent-writers-advantage