Dollars vs Butts In Seats

Yes, $430M is more than $402M in 2026. But the problem is that only the $430M number is from 2026. The $402M number is from 2019. Thanks to said inflation, $402M earned in 2019 is actually closer to $525M in 2026 if you simply adjust using the consumer pricing index numbers. The reality is slightly more nuanced because movie ticket prices don’t track exactly to this number, and actually overall inflation has caused the CPI to rise faster than ticket prices. Still, the 2019 number is almost certainly closer to $500M when adjusting for 2026 movie ticket prices.$525M – or even just $500M – is still more than $430M. So what we’re really celebrating here is that things are more expensive with time. That includes milk. That includes movie tickets. Congrats, everyone.

– Hollywood’s Brand New Day?

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