After trade negotiations broke down between the two countries last weekend, Mark Carney, the Canadian prime minister, vowed to match US tariffs “dollar for dollar” and unveiled a list of nearly 900 American goods that will face 25% to 50% tariffs starting on 8 September.
Paper products are among the hardest-hit sectors, with Canada threatening to put tariffs of between 25% and 50% on “toilet paper or face tissue stock” from 8 September in retaliation for a 50% hike from Washington DC.
Though American toilet paper and tissues are often made domestically, they heavily rely on lumber-rich Canada for raw materials. Procter & Gamble, the owner of Charmin toilet paper, said last year that it would have to increase prices amid tariffs that were in place at the time.
The US imported $328m worth of toilet paper from Canada in 2024, according to the World Bank, making it by far the largest exporter of the product to the US. Retailers including Costco source much of their paper products from the country.
The US accounts for more than 20% of global tissue consumption despite having only 4% of the world’s population. The average American uses 141 rolls of toilet paper per year, making them No 1 for No 2s globally, just ahead of Germans, each using an average of 134 rolls annually.