The Barack Obama campaign has announced that it will announce his Vice President nominee via text and e-mail sometime between now and the Democratic Convention. While some might be willing to dismiss this as a ploy, it’s actually quite shrewd. Potential millions wanting to be in the know are going to voluntarily give the campaign their cell phone numbers and email addresses and, perhaps most importantly, zip codes. That’s a big pool to turn to for future announcements, not just for Obama but the Democratic Party as a whole.
This is a very smart move to get some long term traction and resources, win or lose.