Ning’s PR Flub

Get Your Own Social Network!
Ning is the only online service where you can create, customize, and share your own Social Network for free in seconds.

There’s nothing ambiguous about that statement. There are no caveats, no exceptions, no hints that this is a short-term offer. You can see for yourself, thanks to’s Wayback machine.

All those schools, all those churches, all those non-profit organizations and local clubs and youth groups now find themselves with the rug pulled out from under them. “Pay up or get out” is the short version of Rosenthal’s message. “We got you here by telling you we were a free service but we’ve changed our mind. Don’t like it? Tough shit. Business is business.” It has the sour taste of extortion. Want to keep that community and all the assets you’ve been building these last few years? It’s gonna cost you.

But the word that keeps repeating in my mind is “betrayal.”

Ning reneges on its core promise, shatters customer trust

Leave a Reply

Your email address will not be published. Required fields are marked *