Like A Brick

Brick/Brick Reloaded, a big media attempt at local alt-weekly-ness, will run it’s last issue next week.

People don’t pick up newspapers to read syndicated material. You will not last long doing that. And people don’t go to flimsy, finger-staining newspapers to read reviews of movies, books or music. The national stuff is all available everywhere on the Internet. You really need big local coverage from local writers who can infuriate and delight readers, sometimes at the same time.

Media General tried to enter a market that already is served by Style Weekly and RVA Magazine on the cheap and offered nothing to distinguish itself from either.

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