Trees don’t pay off tomorrow. They pay off in a decade. They compound quietly, making everything around them better, shade, value, beauty, longevity. Most products? We treat them like shrubs. Plant twenty features, hope one sticks. Feature bloat dressed up as “innovation.” It’s impatient, and it’s stupid.
The smarter play is restraint. Plant the tree. Solve the one core problem. Put the craft in. Then let time and real user behavior do the work.
— Read on designobserver.com/the-compound-interest-of-design-what-not-to-build/